You must have a basic plan, in the same way that you would with any traditional marketing campaign, know your audience, what medium to use to reach them, and what you want them to do with the information. Once those three things are in place, you’ll be ready to implement the tips below.
Let your existing clients know if you start to use social media marketing. Invite them to “like” your page, and encourage them to share your page with their friends. This is great for you because it’s advertising that you don’t need to pay for. This type of word-of-mouth advertising is what will help your business continue thriving.
Your website should include relevant social networking widgets. Add a widget to your site to draw attention to your social media marketing campaign. It also simplifies many processes for your visitors, like re-tweeting or voting on a contest.
Have your social media accounts double as secondary stores for your products. As a supplement to your standalone site, make a Facebook store to which users can navigate from each post you make. This makes it possible to browse your inventory and make purchases right inside Facebook, and this is a feature that frequent users of the service will appreciate. Using this method you can allow them to stay on Facebook, which many of them would prefer.
One popular social media method is to allow an experienced blogger, who writes about the same product or service you sell, to write guest posts on your blog. Both of these methods will help drive traffic to your site. If you do a guest blog, get the permission of the host to leave a link to your site. When you have guest bloggers, provide them the same courtesy. These blogger’s followers will probably investigate your website from either their blog or your own post.
Regardless of it’s general form and purpose, one facet your social media campaign must include is habitual rapid and professional response to all comments, inquiries and reviews. This strategy can turn a failed campaign into an incredibly successful one; unfortunately, if you don’t employ it, your otherwise perfect campaign may flop. Respond to negative comments even if you don’t have time to respond to anything else. If you ignore negative comments, it can hurt your business’ reputation. Nevertheless, responding to them in a quick and appropriate manner can have a good effect.
Do some research about the company related games on Facebook. It is fairly simple to develop a game that is tailored specifically to your products or your industry as a whole. Several brands in the past have experienced overwhelming success by offering games on Facebook, some of which have gone viral very quickly. You can have a professional game designer handle all the details, but try to come up with a great gaming idea yourself.
By utilizing the advice provided in this article, and staying up to date on new developments, you will quickly find growth in your business, and in your marketing abilities. If you want your business to run smoothly and generate plenty of profits for you, mastering these fields is worth the effort it requires.